Call me crazy, but I think the ‘invite’ button on a Facebook event is the most over-used, but least-effective tool available. At least when it comes to hosting an online party on Facebook.
Think about it. How many times have YOU ignored an invite that shows up in your notifications?
Or maybe you didn’t ignore it. Maybe you clicked to see what Suzy-from-second-grade invited you to this time. You and 732 of her closest FB friends. ‘Not going’ is probably the next thing you clicked. You get too many notifications already.
Now think about the last time you looked forward to attending an event that came as a FB invite. For me, it was my nephew’s first birthday party. An event at a physical location with some of my favorite people!
To have a successful Facebook party, you need to recreate the feeling of an in-person event.
What’s special about an in-person event?
It’s rare. It doesn’t happen every day.
Invites are limited. Best friends and family.
Spending time together.
People you don’t often see.
A sense of community.
How to achieve that feeling with a Facebook party?
Host online parties rarely. (Then your guests know this is a special event)
Limit invites to those you would invite to your own house. (This is where online has an advantage- distance is no factor!)
Make sure you “spend time together” and foster community by being present when the party happens.
So, how are you people going to know about the party if you don’t ‘invite’ them?
Make a phone call
Send a text
Mail an invitation
Talk about it (in person!)
Send a personal (not group!) FB message
Send a Snap Chat or a Marco Polo
THEN… share the link to the event. They’ll already be expecting the invite so they will probably click ‘going’ all on their own.
Getting to them to say yes is half the battle. Now all you have to do is be your beautiful, charming, engaging self, and your party will be a success!
Want to have a successful Facebook party with me? Find out more about hosting!