How do you know if you’re “beating the Facebook algorithm”? Or if that Instagram grid you worked so hard on is getting you new followers?
You have to track your social media stats!
Each month, I like to visit each of my social media channels and write down the important info so I can track it over time. It’s super-simple and will take just minutes. (I’ll even give you a printable so there’s no excuses!) But after a few months, you’ll have invaluable data and rock solid proof that your changes are working….or that you need to rethink your strategy.
The first of the month is an easy date to remember to go grab your stats. But anything will work as long as you’re consistent.
Keep reading and click the link at the end to download a FREE Social Media Stats Tracker.
A note about Facebook.
When I first started with LuLaRoe, my only channel was my Facebook group and I was obsessed with how many people were in my group. I knew not to do mass add-a-friend games or leggings loops, but still, that number was king.
Now I know that engagement matters more than member count. It’s better to have 20 quality members than 2,000 in quantity. Here is a SIMPLE and FREE way to keep tabs on your engagement so you can add it to your social media tracker.
Right now I’m using Sociograph to get a snapshot of my group’s engagement. There are premium features available, but what I’m going to show you takes advantage of just the free version.
Once you’ve logged into the sociograph website, every single group or page you have admin status for will be shown; scroll until you see the group or page you’d like to grab the stats for.
If you’re tracking monthly, you’ll want to choose the previous 30 days from the date selector.
Then scroll down past the bar graphs. The number I circled is the total number of reactions for the past month. The tiny blue number next to it is the number of reactions *per post.* Remember this is an average over the past month; individual posts may do better or worse. Write down this number in your tracker and the similar number for comments. Don’t get too caught up in any one number. You goal is see the number go up the next month!
Ready to track your own social media stats?